Nedap collaborates with Arla Foods in new study that looks to create Happy Cow Measure
Maarten Idink, Sales Director from Nedap: “An important part of our mission is to leverage our technology and data to add value to the entire food production chain and to contribute to more animal welfare, sustainability and transparency. Measuring animal wellbeing through our sensor technology and to make it a tangible measure could be hugely beneficial for both cows and farmers and ultimately, further connect farmers to consumers. We are proud to be Arla’s technology and data partner and excited to be part of this unique project.
Iwan James, Country Manager UK & Ireland from Alta Genetics: “We are excited and proud to work with our partners Nedap, Arla, FAI Farms and the Innovation Farm in the Happy Cow Project. This unique project will provide a new insight into the behaviour of cows with market leading accuracy and reliability. Whilst improving the health and welfare of cows it will also give consumers confidence based on real data that cows can be healthy, happy and show natural behaviour regardless of the farming system.”
Neil Dyson, the farmer taking part in the study, said “We have housed and grazed cows on our farm and it’s been really interesting to see the same positive behaviours displayed across the groups, showing whether they’re indoors or outdoors, our cows are content and we’re looking after them well.”
The sensors and receivers will remain in place on the farm so behaviour can be monitored and mapped over time, with the farmer able to access the information and watch for any behavioural changes so they can act accordingly to ensure the cows’ environment is a happy one.